Psychology's Drew Westen writes in the Huffington Post:
The best scientific evidence suggests that the best way to win public support for comprehensive energy and climate reform is not by presenting the public with the best scientific evidence. It is to talk with Americans in plain, emotionally compelling language that speaks to their values and concerns. ... One striking fact that gets people to sit up and take notice -- for example, that the 10 hottest years on record have all occurred since 1990 -- is worth a thousand policy descriptions.
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